Roku, Inc.

ROKU · NasdaqGS · Stock · Communication Services
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$154.54
-0.08% today
Delayed price,

What Roku does

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

Key facts

Sector
Communication Services
Industry
Entertainment
Market cap
$22.95B
P/E (ttm)
65.8
Forward P/E
38.6
Dividend yield
0.00%
Beta
2.05
Profit margin
6.8%
Employees
3,600
Headquarters
San Jose, CA, United States
Exchange
NasdaqGS
Website
www.roku.com

Performance

1 Month
+0.6%
3 Months
+7.0%
6 Months
+33.0%
1 Year
+64.0%
5 Years
-32.1%
$78.5352-week range$159.89
Biggest setback — last 12 months
-23.4%
22 Dec 2025 → 2 Feb 2026
Fell from $112.08 to $85.85 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+83.7%
2 Feb 2026 → 10 Aug 2026
Ran from $85.85 to $157.68 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Above long-term trend
Price sits above its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$141.93 (-8.2%)$154.54$168.27 (+8.9%)
3 Months$133.35 (-13.7%)$154.54$179.09 (+15.9%)
6 Months$125.45 (-18.8%)$154.54$190.37 (+23.2%)
12 Months$115.07 (-25.5%)$154.54$207.55 (+34.3%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 29.5%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

NFLX
Netflix, Inc.
$70.53 · -2.9%
DIS
The Walt Disney Company
$110.59 · -0.1%
LYV
Live Nation Entertainment, Inc.
$170.51 · -1.2%
TKO
TKO Group Holdings, Inc.
$175.50 · -0.3%
FWONA
Formula One Group
$83.18 · -0.2%
WMG
Warner Music Group Corp.
$31.40 · +2.3%

Recent headlines

Why Fox Can Finally Breathe a Sigh of Relief With the Roku Deal—and Why the NFL Can’t — Barrons.comFox-Roku Deal Could Drive Substantial Revenue, Cost Synergies for Media Company, BofA Says in Upgrade — MT NewswiresFox upgraded to Buy at Bank of America as Roku deal boosts growth outlook — ProactiveFox Seen Gaining Revenue, Cost Synergies From Roku Deal, BofA Says — MT NewswiresBofA double lifts Fox to Buy as Roku deal ’changes the equation’ — Investing.comRoku (ROKU) Laps the Stock Market: Here's Why — Zacks

Recent insider activity

Sold 41,076 shares at $152.07 — Collier Charles, President, Roku Media · 2026-10-07
Sold 554 shares at $152.21 — Banks Matthew C., VP, CAO · 2026-10-05
Sold 4,000 shares at $152.04 — HUNT NEIL D, Director · 2026-10-05
Sold 7,000 shares at $156.81 — Jedda Dan, CFO & COO · 2026-09-16
Acquired 48,218 shares — Wood Anthony J., CEO and Chairman BOD · 2026-09-16
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

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Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.