MediaAlpha, Inc.

MAX · NYSE · Stock · Communication Services

$11.50

-1.54% today

Delayed price, 2026-10-18 19:14 UTC

What MediaAlpha does

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Key facts

Sector

Communication Services

Industry

Internet Content & Information

Market cap

$609.2M

P/E (ttm)

7.1

Forward P/E

6.8

Dividend yield

0.00%

Beta

1.15

Profit margin

7.9%

Employees

147

Headquarters

Los Angeles, CA, United States

Exchange

NYSE

Website

www.mediaalpha.com

Performance

1 Month

+9.6%

3 Months

-18.6%

6 Months

+14.3%

1 Year

+8.3%

5 Years

-25.4%

$7.0952-week range$14.70

Biggest setback — last 12 months

-45.1%

1 Dec 2025 → 9 Feb 2026

Fell from $13.07 to $7.17 — its sharpest sustained decline this year.

Biggest run-up — last 12 months

+96.9%

9 Feb 2026 → 13 Jul 2026

Ran from $7.17 to $14.12 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Above long-term trend

Price sits above its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.

Horizon	Bear case (−1σ)	Base case	Bull case (+1σ)
1 Month	$9.85 (-14.3%)	$11.50	$13.43 (+16.7%)
3 Months	$8.79 (-23.5%)	$11.50	$15.04 (+30.8%)
6 Months	$7.87 (-31.6%)	$11.50	$16.80 (+46.1%)
12 Months	$6.73 (-41.5%)	$11.50	$19.66 (+71.0%)

Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 53.6%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average — Zacks 2 Reasons to Watch MAX and 1 to Stay Cautious — StockStory MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why — Zacks Q2 Earnings Roundup: MediaAlpha (NYSE:MAX) And The Rest Of The Advertising & Marketing Services Segment — StockStory MediaAlpha (MAX) Q2 2026 Earnings Call Transcript — Motley Fool MediaAlpha Inc (MAX) (Q2 2026) Earnings Call Highlights: Record Revenue Surges 26% as Carrier ... — GuruFocus.com

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Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.