Dollar General Corporation

DG · NYSE · Stock · Consumer Defensive
$134.36
+0.35% today
Delayed price,

What Dollar General does

Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.

Key facts

Sector
Consumer Defensive
Industry
Discount Stores
Market cap
$29.64B
P/E (ttm)
17.4
Forward P/E
16.2
Dividend yield
1.76%
Beta
0.23
Profit margin
3.9%
Employees
194,000
Headquarters
Goodlettsville, TN, United States
Exchange
NYSE

Performance

1 Month
+9.8%
3 Months
+6.8%
6 Months
+6.1%
1 Year
+27.1%
5 Years
-39.3%
$95.1152-week range$158.23
Biggest setback — last 12 months
-34.5%
23 Feb 2026 → 11 May 2026
Fell from $156.24 to $102.38 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+58.4%
27 Oct 2025 → 23 Feb 2026
Ran from $98.66 to $156.24 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Above long-term trend
Price sits above its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$121.28 (-9.7%)$134.36$148.85 (+10.8%)
3 Months$112.53 (-16.3%)$134.36$160.43 (+19.4%)
6 Months$104.56 (-22.2%)$134.36$172.66 (+28.5%)
12 Months$94.24 (-29.9%)$134.36$191.56 (+42.6%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 35.5%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

Recent insider activity

Sold 5,578 shares at $131.33 — REARDON KATHLEEN A, EVP & Chief People Officer · 2026-09-03
Acquired 1,647 shares — Hicks Gregory H, Director · 2026-06-01
Sold 1,647 shares at $109.90 — Scarlett Kathleen, Director · 2026-05-29
Sold 1,647 shares at $109.90 — SANTANA RALPH E, Director · 2026-05-29
Sold 1,647 shares at $109.90 — Sandler Debra A., Director · 2026-05-29
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.