Apple Inc.

AAPL · NasdaqGS · Stock · Technology

$343.46

+0.43% today

Delayed price, 2026-10-18 02:23 UTC

What Apple does

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key facts

Sector

Technology

Industry

Consumer Electronics

Market cap

$5.01T

P/E (ttm)

39.4

Forward P/E

35.9

Dividend yield

0.31%

Beta

1.07

Profit margin

27.6%

Employees

150,000

Headquarters

Cupertino, CA, United States

Exchange

NasdaqGS

Website

www.apple.com

Performance

1 Month

+2.2%

3 Months

+2.9%

6 Months

+27.1%

1 Year

+36.1%

5 Years

+107.8%

$243.4252-week range$348.15

Biggest setback — last 12 months

-11.1%

24 Nov 2025 → 16 Mar 2026

Fell from $278.85 to $247.99 — its sharpest sustained decline this year.

Biggest run-up — last 12 months

+38.5%

16 Mar 2026 → 12 Oct 2026

Ran from $247.99 to $343.46 — its strongest sustained advance this year.

Price outlook — trend & volatility model

▲ Trend: Uptrend

Price is above its 20-, 50- and 200-day averages, each stacked above the next — a classic technical uptrend structure.

Horizon	Bear case (−1σ)	Base case	Bull case (+1σ)
1 Month	$319.71 (-6.9%)	$343.46	$368.97 (+7.4%)
3 Months	$303.37 (-11.7%)	$343.46	$388.85 (+13.2%)
6 Months	$288.17 (-16.1%)	$343.46	$409.36 (+19.2%)
12 Months	$267.96 (-22.0%)	$343.46	$440.23 (+28.2%)

Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 24.8%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

MSFT

Microsoft Corporation

Sony Group Corporation

$24.88 · +0.8%

DELL

Dell Technologies Inc.

Recent headlines

Apple's iPhone Duo Demand Tracking 'Solidly Out Of The Gate', Says Analyst As AAPL Stock Caps Off Best Week Since September Launch — Stocktwits Nasdaq 100 Records Worst Week In 18 Months As Investors Steer Clear Of Chipmakers — AAPL, MSTR, UBER, SOXX In Focus — Stocktwits AAPL Stock Adds 1% As It Prepares To Tackle UK Regulators Over Apple Pay Dominance — Stocktwits

Recent insider activity

Sold 2,399 shares at $345.00 — Newstead Jennifer, SVP, GC and Government Affairs · 2026-10-15

Sold 2,399 shares at $332.01 — Newstead Jennifer, SVP, GC and Government Affairs · 2026-10-08

Sold 791,657 shares at $333.94 — COOK TIMOTHY D, Executive Chair · 2026-10-05

Sold 199,756 shares at $333.91 — O'BRIEN DEIRDRE, Senior Vice President · 2026-10-05

Sold 174,344 shares at $334.05 — Ternus John, CEO · 2026-10-05

Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

What is a stock? Understanding risk and reward Why diversification matters

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.